Leather is adding value to furniture at High Point

United States
Published:  24 October, 2013

An interest in better-grade leathers and improved seating systems is keeping leather upholstery showrooms busy at High Point Market as buyers search for ways to avoid low-margin entry-level products. Producers said they're getting positive feedback on seating groups at middle to upper-end price points, noting that buyers view such items as a ticket to higher margins and fewer service issues says an article from Furniture Today.

"People who previously said they didn't need it now are saying they must have it," said Chris Stevens, President of North American sales and marketing at Violino.
Sofas with leather/vinyl covers and memory foam cushioning feature starting retail price points of $799 in stationary and $999 in motion.

At the higher end of the market, the focus, as expected, is on all-leather covers. American Leather, for example, is reporting success with a new collection by designer Stanley Jay Friedman, while Bradington-Young, a unit of Hooker Furniture, has found a winner with a line-up of domestically produced leather recliners retailing for $1,499 to $1,999.

"We are getting rave reviews," said Mike Delgatti, President of Hooker Upholstery. "We're finding a lot of interest in the premium recliner segment."

Several new leather upholstery resources focusing on middle and upper-end product also are reporting successful debuts.

Officials at HTL Furniture said they're having success with the company's new Muse brand, which features European contemporary styling, while Bracci, a new high-end line imported from Italy, appears to be off to a good start.

"Our product has been well-received. The customer recognises the difference," said Bracci President Mauro Bracciale "We're bringing Italian design thatís scaled for the North American market."

Sofas in the Bracci line retail for $1,999 to $4,999, while sectionals retail for as much as $12,000. Stefanie Lucas, President of Domicil and brands at HTL, said the Muse line has been well received by buyers seeking to add a contemporary line that blends well with other styles.

Source: Furniture Today

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