Cuir A Paris to be renamed

Published:  17 September, 2014

Premiere Vision the new owners of Cuir A Paris announced that they would be changing the name of the show in 2015. They will also rename all its other six shows under the Premiere Vision Paris brand.

The new name of Cuir A Paris is going to be Premiere Vision Leather. Other events will also be renamed:

  • Expofil becomes Premiere Vision Yarns
  • Premiere Vision becomes Premiere Vision Fabrics
  • Indigo becomes Premiere Vision Designs
  • Modamont becomes Premiere Vision Accessories
  • ZOOM becomes Premiere Vision Manufacturing

The whole event name Premiere Vision Pluriel will change its name to "Premiere Vision Paris". The idea of the rebranding is to strengthen the shows international appeal and make it more efficient for visitor traffic between shows. The show organisers also say that it will also streamline the readability of the Premiere Vision brands.

Exhibitor and VIP reception at Cuir A Paris on September 16
comments powered by Disqus