Mercedes unveil the new Maybach S-Class

China - United States
Published:  19 November, 2014

At the world premičre in Guangzhou and the presentation in Los Angeles, the new Mercedes-Maybach S-Class is being unveiled almost simultaneously in its two key markets of the USA and China. The vehicle makes its debut at Auto Guangzhou and the Los Angeles Auto Show just hours apart and leather is a key material in its interior. 

At 5.4m long and with a wheelbase of 3.4m, the flagship of the Mercedes-Benz model range is 20cm larger in both dimensions than the S-Class Saloon with a long wheelbase. Rear passengers benefit from this increased size as well as from standard equipment that includes executive seats on both left and right and other exclusive details such as innovative voice amplification. In the rear, the Mercedes-Maybach S-Class is also the world's quietest production saloon car.

"Perfection down to the last detail and a new dimension in seating and resting comfort for the rear passengers are the hallmarks of the new Mercedes-Maybach," says Professor Dr Thomas Weber, Member of the Board of Management of Daimler AG with responsibility for Group Research and Mercedes-Benz Cars Development. "Our exceptionally successful new S-Class already defines the pinnacle of automotive engineering in a host of technical disciplines such as safety, efficiency, climate control and noise characteristics. The Mercedes-Maybach now sets the benchmark in the luxury segment even higher." 

Mercedes-Maybach: a new sub-brand

The Mercedes-Maybach S-Class melds the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. Mercedes-Maybach motor cars epitomise  exclusivity. Some of the features that distinguish these vehicles from production models include extra spaciousness with lavishly designed, prestigious interiors offering extensive scope for individualisation. As a result, the cars fulfil the requirements of even the most discerning customers worldwide.

The market launch of the Mercedes-Maybach S-Class is scheduled for February 2015. The top-of-the-range model is the Mercedes-Maybach S 600. Its V12 biturbo engine has an output of 530 bhp.

In the interior of the Mercedes-Maybach S-Class, passengers are enveloped in lounge-style, modern luxury. For an exclusive look, the front centre armrests with nappa leather or exclusive nappa leather upholstery feature embossed Maybach crests. Another special feature in the dashboard is the analogue clock with an IWC design.

The high quality standards of the Mercedes-Maybach S-Class are impressively evident from the doors, which even have handstitched door trim as part of the standard equipment. This extravagance is part of the interior's luxurious, hand-finished "Manufaktur" character. Exclusive features used in the Mercedes-Maybach S-Class are trim parts in wood/chrome and leather at shoulder height in the door panels, chrome-plated tweeter grilles and fibre-optic cables for the ambience lighting to the side on the armrest.

The Exclusive trim package, which is fitted as standard, increases the sense of perceived value still further, particularly in the rear of the vehicle. A curved, fine-wood trim with a handcrafted feel surrounds the entire rear seating system. For an exclusive look, the front centre armrests with nappa leather or exclusive nappa leather upholstery feature embossed Maybach crests (and also the armrests in the rear in conjunction with the first-class rear suite).

The high quality standards of the Mercedes-Maybach S-Class are evident from the doors, which even have handstitched door trim as part of the standard equipment (in nappa leather with exclusive leather as an optional extra). This extravagance is part of the interior's luxurious, hand-finished "Manufaktur" character. Exclusive features used in the Mercedes-Maybach S-Class are trim parts in wood/chrome and leather at shoulder height in the door panels, chrome-plated tweeter grilles and fibre-optic cables for the ambience lighting to the side on the armrest. Together they create a unique atmosphere conveying a sense of capacious style.

The target group consists of successful business people that will mainly use the Mercedes-Maybach S-Class in a professional context with a chauffeur. For working in the car, technical functions are therefore very important in the back. The majority of customers are from China, Russia and the USA, where high importance is attached to status symbols.

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