Prada profit falls 44%

Italy
Published:  08 December, 2014

Italian luxury group Prada said it would continue to cut costs next year and open fewer shops than planned after its profit slumped 44% in the three months to end-October, hurt by declining sales.

Protests in Hong Kong since late September have added to the difficulties Prada faces in Asia Pacific - its biggest regional market accounting for 38% of sales - as slowing economic growth and a crackdown on corruption in China cooled consumer demand.

Group sales fell 6% in August-October to €792 million, Prada said on December 5. Before accounting for currency moves, sales were down 8% from a year ago.

Net profit fell to €74.5 million from €132.6 million. Earnings before interest and tax also fell 44%.

"We acknowledge that the results are below expectations, not only for external market conditions but also for some internal factors," Chief Financial Officer, Donatello Galli has said.

Galli said he saw no improvements in the short term and declined to give an outlook for 2015. The board would examine cost-cutting measures in January and the group would cancel or delay some of the 50 shop openings pencilled in for next year.

"We need to adapt our organisation to a context of market volatility," he said, citing increased competition.

Prada's key sales of high-margin leather goods fell 9% in the quarter. The maker of Miu Miu handbags will seek to spread its leather goods offering across a wider price range.

"We lacked volumes and probably also new products in some price ranges," Galli commented.

New products will target the €1,000-1,200 price bracket but also the higher €2,500-2,700 range.

Pro-democracy protests which have blocked access to major Hong Kong shopping districts for nearly two and a half months contributed to a 9% decline in Prada's sales in Greater China. Slowing gambling activity in Macau was also noted.

Source: Reuters

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