Record year for BMW Group sales

Worldwide
Published:  10 December, 2014

November saw global demand for BMW Group vehicles increase to a new record high. Worldwide, a total of 188,342 BMW, Mini and Rolls-Royce vehicles were delivered (previous year. 174,992 / +7.6%). In the first eleven months of the year, sales of BMW Group vehicles totalled 1,902,699, an increase of 7.1% on the same period last year (1,777,012 in 2013).

Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing BMW said, “November continues the sales growth we have seen throughout the year. Our new models have made a very good start, while our core models continue to record a steady increase in sales. We can now be confident of achieving our target of selling over two million vehicles by the end of the year, a new record for the BMW Group.”

Deliveries of BMW brand vehicles increased 6.2% to total 158,953 vehicles in November, marking a new record for the month (149,659 in 2013). Year-to-date sales for the brand also reached a new high with 1,633,722 vehicles delivered to customers, an increase of 9.0% on the same period last year.

November saw the Mini brand reach a new high for the month. Global deliveries totalled 29,018, an increase of 16.7% compared to the same month last year (24,873). The all-new third-generation core Mini three-door model saw sales increase 26.3% compared to November last year (13,248 previous year 10,488) while the newly launched Mini five-door model achieved total sales of 4,033 in the month.

In all regions, sales of BMW Group vehicles have increased compared to the first eleven months of last year.

BMW and Mini brand vehicle deliveries in Europe rose to a total of 80,550 in November, up 11.1% on the same month last year (72,473). Deliveries for the first eleven months of the year are up 4.8% in the region, totalling 822,050 (prev. yr. 784,393). Sales growth is spread across Europe with many markets showing sustained, steady development.

Strong growth was also recorded in Asia in November; deliveries in the region increased 9.9% to total 57,825 (2013 52,636). Year-to-date sales in the region are up 14.0% with a total of 595,101 BMW and Mini brand vehicles delivered to customers (previous year 522,070). In South Korea, sales for the year so far have increased 17.2% and Mainland China reported a 17.2% rise in deliveries over the same period (415,209/354,153 in 2013).

Sales in the Americas are slightly lower than last November; 44,065 BMW and Mini brand vehicles were delivered to customers in the region (2013 44,353  -0.6%). The first eleven months of the year have seen positive growth, with sales across the region totalling 425,031. In the year-to-date, deliveries in the USA are up 4.8% (347,709 compared with 331,801) compared to the same period last year while Mexico recorded an increase in sales of 4.9% (13,268 compared with 12,648 last year).

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