Russian buyers look for bargains at Expo Riva Schuh

Italy
Published:  14 January, 2015

The 83rd edition of Expo Riva Schuh footwear fair came to a close this week in Italy. It is a leading event for the volume footwear sector and first established meeting point between the major footwear manufacturing countries and the sector’s operators of the year.

The show organisers announced that 12,552 visitors attended, slightly down compared with the January 2014 edition.

“The event has it within its DNA to look to international markets and its positioning within the calendar makes it ideal for buyers, especially for large chains”, explains Giovanni Laezza, General Director of Riva del Garda Fierecongressi.

The 2015 fair welcomed a delegation of international buyers, from Estonia, Lithuania, Poland and Russia. A positive sign came from the Russian buyers, who showed interest in quality products with a reasonable price-tag. This, for them is a new strategic choice deriving from the difficult moment with the devaluation of the rouble. “Furthermore, thanks to the programme dedicated to buyers during the days of the fair - coordinated by Promos, the special agency for international activities of the Milan Chamber of Commerce – numerous qualified contacts have been made with the exhibitors and great business opportunities for the Italian companies too, who are amongst the worst hit by the market crisis in Eastern Europe”, added Laezza.

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