French leather 'Galerie' to be a focus at APLF MM&T

Hong Kong
Published:  12 February, 2015

Conseil National du Cuir (the French Leather Council - CNC) and SIC Group are showcasing the savoir-faire of the French leather sector at the upcoming APLF-MM&T show from March 30 to April 1 in Hong Kong.

France is returning to Hong Kong as the focus country at the forthcoming APLF-MM&T show in 2015, with a 130 metre exhibition space designed by the French Leather Council (CNC) and SIC. It is located in the French pavilion on the main mezzanine concourse made up of 41 exhibitor stands, all of whom are suppliers to the leading luxury houses, headed by the French Federation of Tanners (FFTM) and the French Hides Association, SGCP (Syndicat Général des Cuirs et Peaux brutes).

France is the fourth largest exporter in the international leather market, taking all sectors into account. The CNC and SIC have designed a circuit through a real Galerie, inspired by the French Touch. There will be a series of mirrors creating endless reflections and shapes that have been reinterpreted and exaggerated. A space can be found in the middle of the Galerie for discussions between French exhibitors and visitors to the show.

Two luminous Eiffel Towers are situated at each entrance and invite visitors to follow the circuit. Artistic installations will add drama to the presentation of the leather items. Six huge photographs decorate the walls (each 2.5 metre high) and will show the finished leathers. The setting and the lighting has been designed to show off the quality of French leather during the fair.

Light boxes complete the exhibition, illustrating the expertise of the sector in salting, tanning and dyeing the leather, as well as in glove making, saddle stitching for leather goods production and Goodyear welting for footwear production.

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