BMW results underline premium position

Germany
Published:  12 March, 2015

The BMW Group, which includes the Mini and Rolls Royce brands achieved its fifth record year in succession in 2014, underlining its position as the world's leading premium car company.

"We continued to perform well during the past year, achieving new highs for sales volume, revenues and group earnings," stated Norbert Reithofer, Chairman of the Board of Management of BMW AG, on March 12 in Munich. "Tailwinds caused by high customer demand for our vehicles worldwide are driving up sales volumes. Our Strategy “Number ONE”, which we regularly refine as we go forward, continues to contribute to our business performance," continued Reithofer.

Group revenues grew by 5.7% in 2014 to € 80,401 million (2013: € 76,059 million). Profit before financial result (EBIT) rose by 14.3% to € 9,118 million (2013: €7,978 million), thanks primarily to sales volume growth and a high-value model mix. Group profit before tax (EBT) increased by 10.3% to a new high level of € 8,707 million (2013: € 7,893 million). Net profit improved by 9.2% to € 5,817 million (2013: € 5,329 million), also a new record high for the BMW Group. 

Sales volume surpassed the two-million mark for the first time in the BMW Group’s history, climbing by 7.9% to a total of 2,117,965 units (2013: 1,963,798 units).

BMW products have a higher than average OEM leather content as its vehicles are aimed at the premium brand segments.

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