Powers promoted to President at Deckers

United States
Published:  20 March, 2015

Deckers Brands, the makers of UGG boots has promoted Dave Powers to President. Powers has overseen the evolution of the company’s global direct to consumer channel including the build out of its leading edge omni channel capabilities. 

Since joining Deckers in 2012 as President of direct to consumer, Powers has held several senior positions with increasing responsibilities. He most recently served as president of omni channel where he managed the global retail and e-commerce operations as well as Deckers’ international wholesale and distributor businesses. Prior to Deckers, he was vice president of global direct to consumer and licensed retail at Converse and also held senior leadership roles at Timberland and Gap.

Angel Martinez, who remains Chief Executive Officer and chair of the board of directors, commented, “Dave has been instrumental in the growth and transformation of our business over the past few years. His work developing our omni channel model has dramatically enhanced how consumers engage with our brands across retail, e-commerce and wholesale. I’m confident that further aligning our brand portfolio and consumer centric market strategy under Dave’s leadership will move us closer to achieving our global vision for the company. I look forward to working with Dave in his new role to continue to build shareholder value.”

Omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

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