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German OEM Dr. Ing. h.c. F. Porsche AG has started 2015 successfully, with growth in deliveries, revenue and profit in the first quarter. From January-March inclusive, the sports car manufacturer delivered 51,102 new cars – 32% more than in the same period last year. Leather features in many of the luxury and sports brand car interiors.
Revenue in the first three months of 2015 increased 29% to €5.08 billion, and operating profit surpassed the previous year’s figure by 10% at €765 million. The number of employees also grew 12% to 22,945.
Matthias Müller, the Chairman of the Executive Board at Porsche, explained that the sports car manufacturer would stay on course for a successful business year in 2015. A key reason for this is the sales success of the new compact SUV Macan, which was introduced last year and will be available for a full 12 months for the first time in 2015. Other highlights are new versions of existing models. These include the GT models – the 911 GT3 RS and Cayman GT4 – as well as the Boxster Spyder and the Panamera Exclusive. "Our successful vehicle derivatives strategy lets us satisfy the wishes of many customers who want to own a comprehensively personalised vehicle," said CEO Matthias Müller.
Key factors on the debit side are outlays for future model series and future technologies, as well as high investments in the extension and renovation of Porsche production sites. Research and development costs have nearly doubled at Porsche over the past three years, in particular due to expenses for alternative drives. In the current year, research and development costs will once again run at around nine to 10 per cent of sales, said Lutz Meschke. This figure represents an extremely high rate in an industry comparison.