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The German multinational aims to create high development football boots that can be endlessly recycled and reimagined.
Adidas has launched Sport Infinity, a project whereby used football boots will be broken down to be remoulded again in a waste-free, adhesive-free process that gives consumers more scope for personalisation.
Led by Adidas and funded by the European Commission, Sport Infinity brings together a variety of industry and academic experts, and combines broken-down sports products with excess materials from other industries.
“The football boots of the future could contain everything from carbon used in aircraft manufacturing to fibers of the boots that scored during the World Cup,” the company said in an official statement. “The new super-material will make every sports fan a product designer. A pair of boots can be restyled as often as the wearer wants without worrying about waste. Whether to keep up with the latest trends or react to on-pitch needs, the football fan of the future will never wear old boots again.”
Gerd Manz, VP of Technology Innovation at Adidas, said “This is a game-changing development for football fans. Over the next three years, Sport Infinity aims to end the days of throwing away football boots. Instead, every pair of boots is not just recycled but reimagined to the consumer’s most personal specifications.”
“Following the announcement of Speed Factory and our partnership with Parley for the Oceans, Sport Infinity is the next step in our commitment to innovation and sustainability. This project will close the sustainability loop, creating a high-performance product that can always be recycled”, said Glenn Bennett, Executive Board Member of Global Operations at Adidas Group.comments powered by Disqus