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The Swiss luxury brand has appointed a new Chief Marketing Officer as part of its strategy to develop its store network and build on its communications.
William "Billy" Daley started his career at Isaac Mizrahi and has been in the fashion and luxury industry for over 20 years. He joins Bally after leaving Marc Jacobs International as Vice President of Communications. Previously, he held the position of Worldwide Communications Director at Bottega Veneta.
Other luxury brands in his career path include Michael Kors, KCD and Dolce & Gabbana.
According to Frédéric de Narp, Bally’s CEO, the brand plans to open 15 stores over the next 12 months, with a focus on American and Japanese markets.
“Billy’s sophistication and depth of knowledge about the luxury market and how to move the needle in all aspects of brand marketing and communications are a huge asset, and the latest step in the turnaround we began 24 months ago”, said de Narp.
Bally is owned by JAB Holdings, whose portfolio also includes Jimmy Choo and Belstaff.
Source: WWDcomments powered by Disqus