Strong start into the year for Adidas

Worldwide
Published:  05 May, 2016

The German multinational has posted a 22% increase in revenues for the first quarter of 2016 on a currency-neutral basis, with accelerating momentum for both Adidas and Reebok brands.

From a brand perspective, currency-neutral Adidas’ revenues grew 26%, driven by double-digit sales increases in the training, football and running categories as well as at Adidas Originals and Adidas neo, in every geographical region. Brand momentum was particularly strong in key regions such as North America, Greater China and Western Europe, where revenues were up 31%, 30% and 26%, respectively.

As for Reebok, currency-neutral sales increased 6% compared with the same period the previous year, recording its 12th consecutive quarter of growth. The brand’s performance was supported by double-digit growth in Western Europe, Greater China, Latin America, Japan and MEEA.

“We are off to a powerful start in 2016 with record first quarter results. Strong double-digit growth in key markets and key categories underlines the broad-based momentum and the strong desirability of our brands and products around the globe”, said Herbert Hainer, CEO, Adidas.  “I am particularly pleased with our strong development in North America. This shows that our focus on this important market is paying off. Our strong Q1 performance is the ideal platform for strong and sustainable top- and bottom-line improvements – in 2016 and beyond”, he added.

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