PrimeAsia launches Quick to Market platform

China
Published:  03 June, 2016

PrimeAsia has launched the Quick to Market (QTM) platform in support of its customers’ requirements for shorter lead times.

Made up of trend relevant core articles, the platform offers production lead times 50% shorter than standard lead times.

With QTM, leather collection and colours presented in the catalogue will be offered within 15 days; lead times are to be calculated from the day of order confirmation to the date the leather arrives in PrimeAsia’s warehouse.

No advanced forecast is required and the minimum order quantity is 25 square feet for both samples and production. Leathers cannot be adjusted or complemented with embosses, perforations, or treatments. 

“PrimeAsia's QTM platform represents a new and innovative way to develop and quickly deliver trend relevant leathers without sacrificing quality”, the Group said in a statement.

Currently available for the Athletic Collection 2016, the manufacturer is to yet to announce the QTM platform for its Casual Collection 2016.

PrimeAsia manufactures leathers for footwear, apparel and leather goods. It employs around 2,500 people at manufacturing sites in China and Vietnam, and has global sales and marketing support structures in the U.S., UK and Asia.

In March 2015, PrimeAsia was reaccredited with a Leather Working Group Gold rating. Its commitment to employees’ welfare and environmental protection sets the Gold example for the tanning sector. Read more here.

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