Revenue lift for Adidas

Germany
Published:  02 August, 2016

Adidas AG increased its full-year forecast for a fourth time this year after receiving boosts from the Euro 2016 football tournament.

Group revenues increased 21% on a currency-neutral basis and 13% in euro terms to €4.4 billion. As a result of a higher gross margin as well as operating expense leverage, Group operating profit increased 77% to €414 million in the second quarter of 2016 (2015: €234 million). The positive impact from the early termination of the Chelsea F.C. contract, which lifted the Q2 other operating income by a mid- to high-double-digit million euro amount, also contributed to the improvement.

In light of the strong brand momentum, the Group has increased its 2016 financial outlook. Management now projects currency-neutral sales to grow at a rate in the high teens in 2016 (previously: increase by around 15%). As a result of the stronger than expected top-line development and further operating leverage, net income from continuing operations is now forecasted to increase at a rate between 35% and 39% to a level between €975 million and €1.0 billion in 2016 (previously: increase by around 25 percent). The Group’s operating margin is now projected to increase to a level of up to 7.5% in 2016 (previously: increase to a level of around 7.0%).

“We are extremely pleased how well our brands are connecting with the consumer and how fast our new strategy has started to gain traction,” said Herbert Hainer, CEO of the Adidas Group.

Future craft from adidas

“Double-digit growth rates across all key regions and all major categories is proof positive of the initial success of Creating the New. We have every confidence that the strong momentum our brands are enjoying around the globe will continue in the second half of 2016 and beyond,” added Hainer.

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