Marfrig complies with Greenpeace sustainability standards

Brazil
Published:  30 September, 2016

A recent audit confirmed that the world’s third largest beef producer has complied with Greenpeace’s environmental preservation guidelines for the third consecutive year, by adopting good sustainability practices in the sourcing of cattle raised in the Amazon Biome. 

Brazilian Marfrig Global Foods has published a report showing good sustainability practices adopted in its sourcing of cattle raised in the Amazon Biome. Audited by the independent international certification body, DNV-GL, the document was based on the criteria established in the public commitment signed, in 2009, by the company and Greenpeace to combat deforestation in the Amazon Rainforest, violence against indigenous people, and the use of labour analogous to slavery in agricultural operations.

Conducted on June 7-16, 2016, the audit says that, for the third straight year, Marfrig did not conduct any cattle sourcing transactions in 2015 that violated the public commitment “Minimum criteria for industrial-scale cattle operations and beef products in the Amazon biome” undertaken by Brazil’s largest beef producers and Greenpeace.

“Over the years, we have realised just how critical sustainability is to Marfrig’s strategy, since our business is closely related to issues such as land use and the consumption of natural resources,” said Andrew Murchie, CEO, Marfrig Beef Brazil.

“We were the first company in Brazil’s animal protein industry to use satellite technology to ban cattle purchases from properties that are causing deforestation in the Amazon biome,” said Mathias Almeida, Sustainability Manager, Marfrig Beef. “This, coupled with the adoption of procedures, technologies and training programs aligned with the best cattle production practices in the Amazon Region, gives us complete peace of mind that we operate in conformity with the criteria established by the most stringent clients and organizations, such as Greenpeace”, he added.

The audit also verified that all of Marfrig’s cattle purchases did not appear on the lists of slave labour, or in banned areas as stated by Brazil’s environmental agency IBAMA. According to Marfrig, its procurement systems automatically block any attempt to acquire cattle from banned farms to ensure the origin of the cattle.

On September 27, the company made its first delivery of fresh meat to the U.S. Despite the low volume exported, this was seen as a significant step in Mafrig’s strategy to re-establish itself as a key global beef player.

Brazilian meat processors Minerva and JBS are also preparing for their first U.S fresh beef deliveries as the trade barriers between both countries are lifted.

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