Buy less and buy better

Article first published in ILM Nov/Dec 2016 print/digital edition
Published:  01 February, 2017
Mike Redwood

There will be a few people who will read this that remember saving up to buy things. In a world of over communication, of intense branding and of the retail pressure, associated with what is called fast-fashion, it is hard to remember the time when buying new things was a slow linear process that involved research and consideration before going to the store to part with hard earned money. 

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