MOMAD Shoes engages in sustainable fashion

Spain
Published:  28 February, 2017

The upcoming edition of the international footwear and accessories trade show taking place March 4-6 in Madrid, Spain, will host the ‘Sustainable Experience’ concept with the participation prestigious footwear labels.

Held in in Halls 5 and 7 of Feria de Madrid, MOMAD Shoes aims to focus on sustainable and socially engaged fashion that promotes ethical and environmental principles, not just economic, in their different production and marketing processes.

The show organisers have scheduled a wide range of activities in this respect and will host the ‘Sustainable Experience’ area, where leading companies in sustainable footwear such as El Naturalista, Kayak Storm and Lofs will present related projects, and explain the parameters that they use in the manufacturing and sale of their products. A variety of young companies will also share the space with a selection of designer collections especially adapted to the multi-brand channel. The concept has been developed with the collaboration of Sustainable Fashion Associations from across the country.

On March 5, the Technological Institute for Footwear and Related Industries, Inescop, and the Technological Centre for Footwear of La Rioja, CTCR, will host a roundtable discussion titled ‘Sustainable technological processes applied to footwear’. Inescop will present the development of sustainable materials such as chrome-free tanned leather, new materials from renewable sources and solvent-free adhesives, alongside the importance of complying with regulations on dangerous substances that affect footwear and its components (REACH regulations). In its third edition solely dedicated to footwear, MOMAD Shoes is the biggest showcase of ‘Made in Spain’ footwear, and will present the new collections for the coming Autumn/Winter 2017-18 season.

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