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An international strategy and consultancy report on brand strength says Nike has retained its position as the world’s most valuable apparel brand after a 13% rise in brand value to US$32 billion.
According to valuation and strategy consultant Brand Finance, which values the brands of thousands of the world’s biggest companies, sportswear giant Nike has retained its position as the world’s most valuable apparel brand after a 13% rise in brand value to US$32 billion.
“Nike’s brand strength score of 92 and AAA+ rating renders it as the most powerful brand in the sector and third most powerful across all sectors”, says the report, pointing out that the brand’s strength is partially attributable to its ability to continuously innovate and deliver products to a range of consumer demographics.
According to the report, H&M is the second most valuable apparel brand with a brand value of US$19 billion after a 24% growth, while the Spanish giant Zara ranks third, valued at US$14.4 billion after an impressive 43% growth.
Leather goods designer Marc Jacobs is reported as the fastest growing brand in the table, with its brand value growing 84%; partly attributed to its recent restructure, which involved folding its widely distributed “diffusion” collection Marc x Marc Jacobs into its main line to offer a wide range of products under a single unified brand in an attempt to move upmarket and fortify the brand name of each collection.
Chinese sports and footwear brand, Anta, is the second fastest growing brand, with its value up 67% to US$2 billion. While the brand is still relatively unfamiliar to those outside of China as the home market has always been a priority, Anta is said to be increasingly shifting its focus overseas. For instance, it has secured a deal with NBA player Klay Thompson; successfully establishing a direct-to-consumer e-commerce relationship in the U.S. market. “If Anta continues to effectively penetrate international markets, the increased recognition of its brand will drive its brand value up further”, says the report.