Timberland creates greenspaces in European cities

Published:  12 July, 2017

U.S. based footwear group VF Corporation has outlined a series of service projects that illustrate its commitment to local communities worldwide.

Among the projects outlined, Timberland has teamed up with the King Baudouin Foundation to create a grant program supporting the creation, maintenance and improvement of greenspaces in five European cities over the course of five years. In March 2017, ‘My PlayGreen’ funded 14 projects across the city of London, UK. The project was also launched in Milan in May, where it will provide grants of up to €5,000 for local grassroots projects which improve access to green spaces for children of all backgrounds. To kick off the Milan edition of My Playgreen, 120 Timberland employees volunteered at three urban greening projects in Milan.

Other projects involved VF staff volunteering for environmental and social programmes to support local charities and causes in the Italian towns of Pederobba and Ticino, as well as in Stabio (Switzerland) and in Nottingham (UK), where it partnered with London-based grassroots non-profit organisation PhotoView PVCL Creative Learning Company (PVCL) to support at-risk students in gaining vital skills to help them get work.

Also in May, VF Corp released its ‘Animal Derived Materials Policy’, whereby the Group states that its brands will no longer use fur, angora or exotic leather in their products. As reported by ILM, the progressive new policy, developed in partnership with The Humane Society of the United States and Humane Society International, outlines which animal materials are prohibited and sets formal guidelines for the procurement and use of approved materials by the company's brands and global supply chain partners. 

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