Leather Naturally to host open cocktail reception at ACLE 2017

China
Published:  04 August, 2017

Leather Naturally, the pro-leather industry campaign group, is to host an open cocktail reception during the upcoming ACLE in Shanghai on August 31.

All interested leather industry companies and professionals seeking to know more about Leather Naturally are kindly invited to join a cocktail reception at the Leather Naturally Pavilion at the ACLE Fair in Shanghai on August 31 at 4pm to learn more. Leather Naturally will host its own area at the fair.

 

Leather Naturally mission

“Leather Naturally promotes the use of globally-manufactured sustainable leather and seeks to inspire and inform designers, creators, and consumers about its beauty, quality and versatility.”

Leather is facing intense competition from synthetic materials manufactured from non-biodegradable petrochemical derivatives which are designed to imitate it. At the same time, leather is subject to attacks from pressure and very well-funded groups such as Greenpeace and the animal welfare group PETA among others.

The Leather Naturally initiative is aimed to counteract these attacks, highlight the natural beauty of leather and more importantly educate the buying public, designers and youth about leather and the leather industry.

It is to the benefit of all stakeholders in the leather supply chain to help defend the leather industry against the negative publicity inspired by special interest groups. The positive aspects of leather such as it being a sustainable material with natural elegance must be promoted while defending it against unchallenged and misleading reports designed to prejudice its image.

To learn more about Leather Naturally visit: www.leathernaturally.org

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