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Marco Bizzarri, CEO of Italian luxury fashion brand Gucci, has announced it will stop using fur as from its Spring-Summer 2018 collection.
Speaking at the London College of Fashion, UK, on October 11, Bizzarri told the audience the decision to stop using fur in Gucci’s collections shows an “absolute commitment to making sustainability an intrinsic part of our business” and that the material is “a little bit outdated. Creativity can jump in many different directions instead of using furs."
Alessandro Michele, appointed as the brand’s Creative Director in 2015, is said to have led the initiative. The brand’s remaining fur items will be given to a charity auction, and the proceeds will be donated to international animal rights organisations Humane Society International and LAV.
Gucci is to become part of Fur Free Alliance, an international group comprised of over 40 organisations that campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
Sources: The Telegraph/The Guardian