Puma raises full year guidance once again

Worldwide
Published:  23 October, 2017

A preliminary report shows that consolidated sales for international sportwear brand Puma increased currency adjusted by 17% (13% in reported terms) to €1,122 million in the third quarter of 2017 against €990 million in corresponding quarter last year. 

The operating result (EBIT) in the third quarter 2017 increased to approximately €101 million in the period (Q3 2016: €60 million). For the third time this year, Puma says it has raised the full-year guidance for its consolidated sales, gross profit margin, operating expenses and operating result (EBIT). Management expects that currency adjusted sales to increase between 14% and 16% against the previous guidance of 12%-14%. The gross profit margin is now anticipated to improve to 46.5% (previous guidance: 46%). EBIT is now anticipated to come in between €235 million and €245 million (previous guidance: €205-215 million). In line with the previous guidance, the Management still expects that net earnings will improve significantly in 2017.

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