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The France based technological solutions provider for the leather and textile sectors has unveiled a new branding identity that seeks to demonstrate the digital orientation of Lectra’s strategy.
Designed to reflect the Company’s continuing evolution and to accentuate its “role as a trailblazer on the eve of the fourth industrial revolution”, the new branding identity has been created to support fashion and apparel, automotive and furniture companies to successfully flourish with Industry 4.0 concepts.
“The redesigned branding universe strongly evokes innovation inscribed in Lectra’s DNA, and leverages the company’s four values: Caring, Committed, Insightful and Visionary”, says Lectra. The new modern logo seeks to express the premium positioning of Lectra and to underline the evolution of the Company’s offer through data analysis, while the tagline ‘Empowering customers through industrial intelligence’ aims to confirm Lectra’s commitment to provide customers with the means to achieve their ambitions.