Audi posts record-breaking annual sales results

Worldwide
Published:  15 January, 2018

Despite a difficult start in 2017, premium carmaker Audi says it has achieved a new record-breaking figure with around 1,878,100 deliveries in the year (+0.6%), hence, increasing its global sales for the eighth year in a row.

In the U.S. market, the premium car manufacturer reported new record-breaking sales month by month and says it closed the year 2017 with growth of 7.8%. In China, Audi “managed to offset the poor delivery figures from the first half of the year” and achieved a cumulative increase of 1.1% in the year-end push.

“Despite numerous political and economic uncertainties”, sales in Europe are reported to have risen 0.4% to around 860,600 cars. In addition to Germany (+0.4%), Italy (+10.5%) and France (+3.6%) achieved new annual record-breaking figures. The market downturn in the UK is said to have had a negative impact on overall results, with deliveries down -1.3%. Sales in the UK, however, “comfortably outperformed the declining overall market”, according to the carmaker.

The global increase in demand for the Q models (+10.8% to around 689,150 units) was a major factor in Audi’s sales in 2017; meaning that more than one in three Audi models sold was an SUV, with the Q2 being the best-selling Q model in Europe. However, in 2017, the most successful member of the Q family was the Audi Q5 with around 281,850 examples delivered, and mainly to the individual market China. The Audi Q7 also saw sales increase 3.9% in the year.

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