Casual branded footwear Boardriders to acquire Billabong

United States
Published:  19 January, 2018

Boardriders, a global action sports and lifestyle company that owns and operates the Quiksilver, Roxy, and DC Shoes brands, has signed a definitive agreement to acquire all of the shares of Billabong International, hence, creating the world's leading action sports company.

The combination of Boardriders and Billabong will lead to the creation of the world's leading action sports company, with sales to over 7,000 wholesale customers in more than 110 countries, owned e-commerce capabilities in 35 countries, and over 630 retail stores in 28 countries. The combined company will include some of the most coveted brands in the industry as Billabong, RVCA, Element, VonZipper, and Xcel are added to the Boardriders family of brands.

“The combined business will be highly diversified and will serve the global community of action sports enthusiasts with a full suite of innovative product lines and a range of community-building activities”, says a statement.