PSA establishes new headquarters in the U.S.

United States
Published:  29 January, 2018

Operational by February 2018, the French automotive group has chosen Atlanta, Fulton County, U.S., to establish its new North American headquarters.

PSA says the decision to locate in Atlanta came after a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce. “While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice”, said Larry Dominique, President, PSA North America.

In April 2016, Groupe PSA announced the return to the U.S. market in three phases plan, outlined in its ‘Push to Pass’ strategic plan; mobility services at first, mobility services with Groupe PSA’s vehicles then and finally retail sales. The first step has been already initiated with Free2Move aggregation platform launched in October 2017 in Seattle, U.S., before rolling into other cities in the coming months. This application allows users to choose between a wide range of car, scooter and bike sharing transportation services.

As reported by ILM, PSA Groupe delivered over 3.63 million vehicles worldwide in 2017, representing its fourth consecutive year of improvement in sales and with SUV sales accounting for 23% of consolidated sales at the year-end. The French carmaker says its ‘Push to Pass’ plan for a SUV offensive accelerated and the five SUV models launched in the past 18 months have enjoyed growing success.