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Seeking to attract younger consumers, the Italian luxury leather shoes and accessories manufacturer is to bring out several collections each year as well as one-off limited editions, created by different designers.
Called ‘Tod’s Factory’ in reference to American visual art movement artist Andy Warhol, Tod’s started developing the new project about six months ago. The Italian manufacturer aims at adding more collections throughout the year, capsules and limited editions, with the first collections to come out in June or July 2018.
Diego Della Valle, CEO, Tod’s, said collections can no longer be traditionally presented just every six months and the project arises from the need to accelerate the pace of new collections, as well as to interact with consumers in social networks. Tod’s is also undergoing a shakeup in its executive panel, defined by Della Valle as a “consensual change”. The Group expects 2018 to be a year of transition.
As fashion brands seek alternative ways to target end consumers, some are reported to quit runway presentations such as Tom Ford, Hedi Slimane, Hunter and Vetements, while others such as Loewe and Burberry believe that catwalks remain important to boost communication on social media.
Sources: WWD/Fashion Network