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Luxury Italian fashion house, Ferragamo, was awarded US$60 million by a court in New York, U.S., in compensation for counterfeit sales.
However, as the injunction was delivered against 60 unidentified holders of illegal online profiles, it is unlikely that Ferragamo will collect the compensation because the offenders are hard to locate. Nevertheless, the luxury brand told U.S. fashion media WWD that it is pleased with the court decision as it might serve as a deterrent for future counterfeiters.
The court highlighted some 150 domain names that were infringing upon Ferragamo’s rights. “The internet is the prime channel for traffickers of counterfeit goods and it is therefore the focus of our monitoring and control efforts. In recent years our group has implemented a series of anti-counterfeiting measures, both on and offline, to protect our customers and the value of our brand.”, Ferruccio Ferragamo, Chairman and CEO of Ferragamo, told WWD.
Approximately 62,000 counterfeit products are reported to have been seized in China in 2017, including from auction sites such as eBay. Over 35,000 illegal profiles from major social media channels have been removed as a result of executing the anti-counterfeit measures.
In 2014, Ferragamo started inserting authenticity microchips and radio frequency identification tags into its women’s footwear range. A year later the brand extended the microchips to men’s shoes, as well as to the women’s small leather goods, luggage and bags range.
Source: WWD/Fashion Week Daily