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After the opening of its first office in Europe, in Paris, China’s second-largest e-commerce platform is planning to set up another office in Milan.
Speaking at the World Retail Congress, taking place in Madrid, Spain, April 17-19, Winston Cheng, International President, JD.com, said the Company is “looking for other venues” as it expands. “We have one of the highest quality bases of consumers inside China, growing very rapidly.” Compared with rival Alibaba, JD.com’s strength is said to lie in the fact that it runs all its own logistics, enabling the Company to promise same and next day delivery on more than 90% of orders, as well as its “zero tolerance” policy towards counterfeit goods.
Along with other e-retailing platforms such as Tmall, JD.com’s participation at the Congress was aimed at attracting a greater number of European luxury brands. In October, JD.com launched Toplife, which seeks to attract luxury buyers by offering same-day deliveries and premium services, including extra clean and secure warehouses with special air filters. It is said to rival Luxury Pavilion, a similar portal launched in August and backed by Alibaba’s Tmall platform.