Brazilian speakers host lectures at APLF MM&T

Hong Kong
Published:  31 March, 2014

Brazil’s participation in this year’s APLF MM&T, in Hong Kong, started on March 31 with the country presenting its growing development in crucial areas for the leather industry through the Brazil Focus Country Panels, a series of presentations that showed how Brazil is innovating in matters such as sustainable production, technology and design. 

The series of talks is part of the special agenda promoted by Brazil as the Focus Country, in a year where APLF celebrates its 30th anniversary. The initiatives all have the coordination of the Centre for the Brazilian Tanning Industry (CICB), and support from the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the increase of Brazilian Leather exports.

During the High Performance Leather Business panel, Trade Intelligence Manager at CICB, Rogério Cunha, highlighted the positive moment Brazilian leather is going through. Rogério showed the country registered a historical record in exports, besides being increasingly connected to the reality of sustainable and eco-friendly production. “Brazil is the country with the highest number of companies working fully in tune with the environment. The LWG certifications are a proof of that”, he said.

Brazilian leather design project, Design na Pele, was the subject of the following talk, which also attracted a considerable crowd at the APLF Leather Club within the fair. In his presentation, the project coordinator, Mauricio Medeiros, presented journalists and leather professionals from several countries with the work Brazil has been developing in terms of bringing tanneries closer to the culture of design. “The world changes, people change, and design also goes through changes. The best way to add value to our product is to incorporate our culture into the leather we produce. Brazilian culture is our raw material”, says Medeiros.

The Brazil Focus Country Panels, promoted by CICB, also held talks by Lucas Zoldan, SENAI representative, with the lecture Analysis of the Performance of Brazilian Leather regarding the Presence of Restricted Substances;

Rafael Marino, Export Manager of the tannery, Coming talked about of the tools used by the company to reduce its environmental impacts. 

Fernando Bellese, Marketing Manager and Sustainability at JBS Couros, showed details about the work of the company for monitoring the best environmental and social practices. "We monitor more than 870 thousand square kilometers in area to make sure that none of our products are coming from invasion of indigenous areas, deforestation or rural conflicts," he said. 

Douglas Bauer Correa, Project Manager for Systemhaus, showed data from export of technology to Brazil tanneries throughout the world, explaining why a management system is needed, what kind of challenges are faced during implementation and what kind of benefits can be achieved.

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