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Florida Group, owner of footwear brands Van Dal, Pikolinos, Marc and Rockfish is to close a ladies’ shoes factory located in Norwich, UK, to concentrate production in India and Italy.
The Van Dal brand, the only remaining shoemaker in Norwich, is to close its factory in the city at the end of August due to rising costs and a decline in wholesale. The plant accounted to 15% of the brand’s total production, with most of the manufacturing already taking place in India and Italy.
Tony Linford, Managing Director, Florida Group, told local media the weakness of the pound sterling since the EU referendum in 2016 had increased costs by around 20%. “Our traditional retail business has disappeared so that has been building up over time, and then combined with Brexit and the devaluation of the pound which hit our costs, those two factors have pushed us over the edge”, he said.
However, Van Dal is to open a new office and a warehouse in Norwich, hence, redeploying some of its staff to meet the increasing demand for online orders.
Source: Eastern Daily Press