Audi expects challenging times ahead

Germany
Published:  09 October, 2018

The premium German carmaker has reported sales down -22% in September and says it expects the WLTP test cycle to affect deliveries in the coming months.

Audi delivered around 139,150 cars worldwide in the month of September, a -22% decline over the same month in 2017 and says that, following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. In Europe, the carmaker reported -55.5% lower sales in the month, year-on-year, with deliveries in its home market of Germany down -69.4%. “As of September 1, legal arrangements mean that manufacturers in Germany can only register 10% of their prior-year volume of cars which were type approved according to the previous NEDC test method”, says Audi. However, a sales increase was recorded in China (+12.5%) and North America (+1.2%), and global deliveries since the beginning of 2018 were up +2% to around 1,407,700 units.

In its outlook for the coming months, Audi says it expects to see the most fluctuations in deliveries in Europe due to the changeover to the WLTP test cycle and the challenging launch and run-out scenarios within the Audi model offensive. “We expect challenging months and are responding actively to the situation,” said Bram Schot, temporary Chairman of the Board of Management and Board Member for Sales and Marketing, Audi AG. “Week after week we once again have more engine/transmission variants in our portfolio and the feedback on our new models is very positive.”

Despite considerable short-term fluctuations, the Company says it still expects that year-end deliveries will be at almost the same level as last year.