Sales growth for Hugo Boss in 2018

Worldwide
Published:  25 January, 2019

The Germany based fashion house says it has achieved the sales and earnings targets set for 2018.

In the fourth quarter of 2018, Group sales are reported to have grown +7% to €783 million from €735 million in the same quarter of the previous year, with both Hugo Boss’ own retail business and the wholesale business recording significant growth. On a comparable store basis, the Asia Pacific was once again the fastest growing region for label, particularly in China. Sales in Europe and the Americas grew at “a mid-single digit and low single digit rate”, respectively.

On a preliminary, non-audited basis, full year sales for Hugo Boss were €2,796 million, representing a +2% increase on a reported basis and +4% currency-adjusted, mainly driven by the Group’s own retail business which recorded over €100 million in sales for the first time.

“We increased our pace of growth and achieved our full-year targets, supported by a very good fourth quarter,” said Mark Langer, CEO, Hugo Boss. “We are convinced to grow sustainably and profitably in 2019 and beyond. The new year will entirely be focussed on the execution of our business plan until 2022. We will personalise our offerings even more and accelerate important business processes”.