New CEO at Baume & Mercier

Switzerland
Published:  08 April, 2019

Facing fierce competition in its price segment, the Swiss luxury watch brand has appointed yet another CEO.

David Chaumet was appointed CEO of Baume & Mercier on April 1. He is the third person to hold this position since June 2018. Chaumet was Director for the Asia Pacific at Roger Dubuis, and previous positions include Director of Operations at TWC Group (The Watches Connection) and Market Director at Total Group. 

The Richemont-owned luxury watch brand is said to be facing difficulties, particularly with the arrival of new brands in its price segment.