Compact cars and SUVs lead sales momentum at Mercedes-Benz

Worldwide
Published:  16 July, 2019

From January to June, a total of 1,134,729 cars were handed over to customers by the German car manufacturer (-4.6%). Unit sales decreased in the first half of the year, predominantly due to ongoing model changes for SUVs, the brand’s segment with the largest volume. 

In the second quarter, Mercedes-Benz sold a total of 573,856 cars (-3.5%). Sales momentum during this period came primarily from the new compact-car models, including the new A-Class Saloon worldwide, and the new B-Class and new CLA Coupé in Europe. In June, the German car manufacturer sold 196,230 vehicles (-3.7%). The Company says it maintained its market leadership in the premium segment in the first half of the year in markets such as Germany, UK, France, Switzerland, Portugal, Sweden, Denmark, Finland, Czech Republic, Luxembourg, Greece, South Korea, Japan, Australia and Canada. “After a challenging first half of the year, Mercedes-Benz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

In the first half of the year, 457,595 vehicles were sold in Europe (-4%). In home market Germany, 147,351 units were sold in the first six months (-2.7%) and 24,033 cars were handed over to customers in June (-6.2%). Unit sales increased last month in the UK, France, Spain, Russia, Portugal, the Netherlands and Denmark. Mercedes-Benz says it set new records for unit sales in the first half of a year in France, Spain, Poland and Denmark.

In the Asia-Pacific region, Mercedes-Benz sold 478,254 cars in the first half of the year
(-3.1%). Mercedes also increased its sales by 1.3% to a total of 344,657 units in China, the region’s core market, in the first six months. Deliveries in June were slightly higher than in the prior-year month, with a total of 57,018 vehicles handed over to customers in China (+0.1%). Unit sales in South Korea increased 2.1% in June, and a new record for cars sold in the first half of a year was achieved in Vietnam.

In the NAFTA region, 30,808 vehicles were delivered (-4.1%). In the region’s core market, the U.S., the prior-year level was reached with sales of 26,196 cars. Unit sales by Mercedes-Benz in the U.S. in the first half of the year totalled 147,396 vehicles (-7.2%).