Officially launched on September 17, the Congress makes a comeback to Europe in 2019 after two editions overseas; Brazil in 2011 and Mexico in 2014. Present during a press conference held at international footwear trade event, MICAM Milano, Alberto Bonisoli, Italy’s Minister of Culture, and Enrico Panini, Councillor of the Naples City Council, both confirmed their support to the Italian footwear industry as part of the creative industries and contributor to the growth of the Italian economy
The Italian region of Campania, where Naples is located, represents one of the nine European regions with the highest number of employees in the manufacturing of footwear and leather products, hence “making Naples a prime location for the WFC 2019”, according to the European Confederation of the Footwear Industry (CEC).
Drawing participants from around the world, the 6th edition of the World Footwear Congress will focus on the topic “Digitalisation for a sustainable footwear industry”. It will bring together high-level international speakers and experts to discuss digitalisation and sustainability, two of the most powerful market drivers, and what they mean for the future of the footwear sector. In addition, the programme of the two-day event will also feature visits to local footwear factories.
Created over ten years ago by the CEC as a platform to discuss the constant challenges and opportunities that the footwear industry has been facing since the beginning of globalisation, the Congress aims to promote a free and fair global market with equal chances for all on a reciprocal basis, while increasing international collaboration to support the industry competitiveness and growth.