The INFORM Consumers Act will mean consumers should receive additional information on online products and help to prevent high-volume counterfeit sales by providing law enforcement with enforcement tools.

AAFA President and CEO Steve Lamar said: “We were pleased to see the House pass the INFORM Consumers Act, an important first step in the effort to keep counterfeits off of popular marketplaces and out of consumers homes.

“The United States must lead in efforts to eradicate illicit and counterfeit items that are flourishing. This means the Senate now needs to take up and pass this measure and both chambers need to pass the complementary SHOP SAFE Act. Both measures are needed to keep dangerous products from multiplying online during this holiday shopping season.”