The deal, struck with Groupe Artémis, the Pinault family’s investment company, will make Anta the largest shareholder of Puma once the transaction closes, which is expected by the end of 2026, subject to regulatory approvals.
Anta said the investment will support Puma’s existing management, strategy and brand autonomy, and confirmed it has no current plans to make a takeover offer. The acquisition will be financed entirely from Anta’s internal cash resources.
Chairman Ding Shizhong said the move aligns with Anta’s “single-focus, multi-brand, globalisation strategy” and reflects confidence in Puma’s long-term brand potential, particularly in global markets including China. Anta intends to seek representation on Puma’s Supervisory Board while preserving the brand’s independence and identity.
The partnership brings together two complementary portfolios, with Puma’s strength in categories such as football, running and motorsport, and Anta’s experience in multi-brand operations and international market expansion.
