Brazil was the Focus Country at APLF MM&T 2014, and the Centre for the Brazilian Tanning Industry (CICB) said that it helped them raise awareness of Brazilian Leather in the industry and among international buyers. After MM&T 2014, APLF conducted a survey to measure the effectiveness of the Brazil Focus Country project, and the results were very positive. Some highlights of the survey results are:

  • 71% of respondents recognise Brazil as one of the world’s top leather producers and exporters after MM&T 2014
  • 72.9% of respondents answered that they are now more aware of Brazilian Leather after MM&T 2014
  • 72.4% of respondents would like to receive more information on Brazilian Leather