The award recognises the OEM’s combination of handcraft with technology, particularly in its patented perforating and quilting technique for decorative finishes and cooling. The technique allows for perforated holes to be crafted in bespoke patterns to a customer’s specific design, which it reports is impossible with traditional tooling.

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, are prestigious business awards in the UK, first established in 1965. Awarded businesses are able to use the King’s Awards Emblem for the next five years. This is the third time Aston Martin has been awarded the honour since 1998.

Aston Martin Executive Chairman Lawrence Stroll said: “As a company with a commitment to innovation, we are incredibly proud to be honoured with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors.

“Recognising our combination of handcraft and cutting-edge manufacturing technology, this award highlights the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology’s core functionality.”