Despite the fact that buyers from several of the major U.S. department stores and national chains are not able to attend as they have implemented no-travel policies for their employees, at least 463 exhibitors have signed on to participate in this physical edition of the Atlanta Show Market, according to the organisers, who said the number of exhibitors is least 30-35% lower than usual. Laura Conwell O’Brien, Executive Director of the trade show, said the decision was driven by demand from brands and retailers who are eager to return to more-normal business practices. “Everybody is kind of Zoomed out. And the retailers want to see the product, they want to attend a show”, she said.
To be held at the Cobb Galleria Centre, the floor plans have been adjusted to create wider aisles and allow for more social distancing. Other areas include the main exhibitor hall, adjacent meeting rooms and the lower mall space, as well as a nearby ballroom, which will house The Fashion Collection. Scheduled panel talks include the National Shoe Retailers Association. Speakers will offer tips on what is working during the pandemic, as well as advice on how to buy for the upcoming fall season.
Atlanta Shoe Market is organised by the South-eastern Shoe Travellers Association and takes place twice a year.