Audi said it is accelerating its realignment with high investments in future-oriented topics. From 2019 until the end of 2023 alone, the carmaker plans advance expenditure of approximately €14 billion in electric mobility, digitalisation and autonomous driving. Starting with the Audi e-tron, the brand’s first all-electric SUV, the Company is to launch numerous electric cars in the coming years. By 2025, Audi will offer approximately 20 electrified models, about half of which will have all-electric drive systems. At the same time, Audi says it is pushing forward with the digitalisation of its automobiles and plants, and is expanding its business model with new digital services such as “functions on demand”.

Audi is also working with Porsche to develop the “premium architecture electrification (PPE)” for large electric cars, while the “modular electric drive kit (MEB)” is being realised together with Volkswagen.

In order to finance its course for the future from its own resources, the German manufacturer says it is systematically rolling out its successful Audi Transformation Plan, which is expected to generate positive earnings effects of over €1 billion in 2018, counteracting the financial burden from high advance expenditure. “In addition to transferring resources to areas of the future, the Audi Transformation Plan is primarily aimed at reducing complexity, systematically utilising synergies, and identifying and discontinuing activities that are no longer relevant to customers”, said Audi.