Todd Krinsky will take over the helm at the brand, replacing current CEO Matt O’Toole, who has led the business for the past 15 years. O’Toole will reportedly join the parent company as Executive Chair in 2023.

Krinsky is a Reebok veteran, joining the company in 1992 as an intern and working his way up through the business. This year, he was appointed Vice President of the Reebok Design Group where he oversaw product management and design of the brand’s footwear and apparel.

He said: “We’re ushering in a new era at Reebok with ABG so the timing is right [for a change in management].”

Source: Fashion United