BBC will handle the brand across the U.S. and Canada. Authentic acquired DC Shoes as part of its takeover of Boardriders in 2023.

David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic Brands Group, said: “We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture. BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”