Boardriders’ brand portfolio includes companies such as Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element.
Jamie Salter, Founder, Chairman and CEO of Authentic Brands Group, said: “As an early believer in the global and commercial appeal of action sports, this brings me back to the roots of my early career.
“Along with the great brands and impressive global reach that will come with this acquisition, we see Boardriders’ potential as a thriving online marketplace under Authentic’s ownership. With Boardriders’ proven retail playbook, we also see tremendous opportunities to accelerate the expansion of its shop-in-shops, branded retail stores, wholesale and e-commerce worldwide.”
Boardriders’ brand portfolio reportedly generates US$2.9 billion in retail sales annual with a network of 500-plus owned retail stores, 7,000 wholesale accounts and e-commerce in 35 countries.
The acquisition is subject to the consultation of certain Boardriders employee representatives, the signing of the definitive agreement and certain standard closing conditions and approvals, but is expected to finalise in Q3 2023.
