CEO Nicolas Girotto told Xinhua that the company was one of the first brands to enter China and, currently, more than 40% of its sales come from the country.
He said: “This is an important market for us that we will continue to develop on different fronts. Obviously, physical retail and brick-and-mortar are still at the heart of our strategy. We have more than 60 stores in China.”
Girotto added that the brand’s rebound following the effects of the Covid-19 pandemic was thanks to its business in China, particularly with digital sales.
“We have also seen strong growth in the digital business in markets all over the world, from the United States to Japan, recovering strongly and coming back to 2019 levels and even above,” he said.