The first day of activities at APLF MM&T started with a press conference. Michael Duck, director of the trade fair, opened the event highlighting Brazil’s role as one of the world’s major leather producers. José Fernando Bello, Executive President of CICB, spoke at the press conference and said that Brazil is extremely pleased to be the Focus Country at APLF MM&T, and made sure to point the excellent numbers and forecast for the Brazilian tanning industry. “Brazil is the world’s largest leather producer, with 45 million hides produced in 2013”, said Bello.

This year, APLF was officially opened at the Design na Pele exhibition space, where representatives from Brazil and from the APLF MM&T board of directors participated in a ribbon cutting ceremony and were welcomed by a lion dance – a typical Chinese artistic and cultural manifestation. The personalities that took part in the ceremony were Michael Duck, Director of APLF MM&T, Roberto Motta da Silva, President of the CICB Board of Directors, José Fernando Bello, Executive President of CICB and Rafael Prado, Project Manager of creative economy and fashion at Apex-Brasil.

Brazil’s participation at APLF MM&T as the Focus Country is organised and supported from the Centre for the Brazilian Tanning Industry (CICB), with support from the Brazilian Leather project – an initiative of CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the promotion of leather exports. In this year’s APLF, there are 35 Brazilian companies participating in the exhibition with support from the Brazilian Leather project.