In Brazil there has been a law on the statute books that prohibits the word “leather” being used unless it is actually leather and the Center for the Brazilian Tanning Industry (CICB) is now taking an active role in ensuring that the law is obeyed and applied to protect leather from cheap imitations that seek to benefit from its traditional reputation.

The CICB is pushing very hard with the “Leather Law – 4.888”. This law says that it is forbidden to identify a product as “synthetic leather”, “eco leather”; to use a prefix or a suffix before/after the word leather. Leather is leather and it only comes from animal skin.

At the moment, the CICB is monitoring 200 Brazilian publications and brands. So far 675 infractions have been identified in Brazil including multinational companies such as Adidas, Volkswagen and Mercedes Benz and 134 notifications have been sent out.

The monitoring continues and if necessary a second notification is sent out. Now the CICB is reaching the stage of judicial notifications.

Information courtesy of CICB and published courtesy of APLF Ltd