Established and managed by the CICB, the Brazilian Centre for the Tanning Industry, the objective of the Leather Law Blitz (‘Blitz Lei do Couro’) is to defend “leather” as a material in the domestic market by applying the existing national Legislation 4.888/65 in which “only products manufactured with animal hides can be called leather”, hence, prohibiting the use of expressions such as “synthetic leather” or “ecological leather”.

Reaching its seventh phase, the Blitz is now covering wholesale traders in the Brás and Bom Retiro regions of the state of São Paulo, verifying communication with brands and retailers in reference to articles made of leather or synthetic materials. It will then continue in other two Brazilian states; Minas Gerais and Rio de Janeiro.

The states of Rio Grande do Sul, Paraná, Santa Catarina, Mato Grosso and Goiás, as well as parts of Greater São Paulo, have already undergone several weeks of inspection. Since its launch in 2013, the Blitz has visited over 16,000 establishments in the country and has proved to be one of the most important resources for the dissemination of the Leather Law through media coverage and direct intervention across large retail networks, auto dealerships and popular commerce, according to the CICB.